P&G®

SgIC Dermatology Congress

P&G®

SgIC Dermatology Congress

P&G®

SgIC Dermatology Congress

P&G®

SgIC Dermatology Congress

P&G®

SgIC Dermatology Congress

Client:

P&G®

Year:

2023

Services:

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Art Direction

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Illustration

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Animation

Client:

P&G®

Year:

2023

Services:

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Art Direction

,

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Illustration

,

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Animation

Client:

P&G®

Year:

2023

Services:

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Art Direction

,

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Illustration

,

|

Animation

Client:

P&G®

Year:

2023

Services:

|

Art Direction

,

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Illustration

,

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Animation

Client:

P&G®

Year:

2023

Services:

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Art Direction

,

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Illustration

,

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Animation

Sun, Skin, and Science: Unveiling the Secrets to Ageless Radiance at the Singapore Innovation Centre.

Sun, Skin, and Science: Unveiling the Secrets to Ageless Radiance at the Singapore Innovation Centre.

OVERVIEW

OVERVIEW

The P&G Singapore Innovation Centre (SgIC) is one of the largest private research facilities in Singapore. Here, scientists have dived deep to discover new, powerful insights on skin ageing, with particular focus on the causes of accelerated skin ageing. Through this, they can better equip consumers with the ability to fight the signs of it. In 2023, SgIC approached Media.Monks to help present their findings as an immersive, engaging presentation at the World Congress of Dermatology, one of the largest international dermatological conferences held annually.

The P&G Singapore Innovation Centre (SgIC) is one of the largest private research facilities in Singapore. Here, scientists have dived deep to discover new, powerful insights on skin ageing, with particular focus on the causes of accelerated skin ageing. Through this, they can better equip consumers with the ability to fight the signs of it. In 2023, SgIC approached Media.Monks to help present their findings as an immersive, engaging presentation at the World Congress of Dermatology, one of the largest international dermatological conferences held annually.

CHALLENGE

CHALLENGE

SgIC's research and discoveries are paving the way for the future of skincare and wellness, but is laden with scientific jargon that might leave some folks scratching their heads. How can we transform SgIC's cutting-edge research into a relatable and engaging presentation that resonates with diverse audiences from dermatologists to skincare KOLs? With P&G's esteemed skincare brands like Olay and SK-II, how do we harness their reputation to propel them into the forefront of bold innovation and progress, setting the stage for vibrant conversations and compelling insights?

SgIC's research and discoveries are paving the way for the future of skincare and wellness, but is laden with scientific jargon that might leave some folks scratching their heads. How can we transform SgIC's cutting-edge research into a relatable and engaging presentation that resonates with diverse audiences from dermatologists to skincare KOLs? With P&G's esteemed skincare brands like Olay and SK-II, how do we harness their reputation to propel them into the forefront of bold innovation and progress, setting the stage for vibrant conversations and compelling insights?

SOLUTION

SOLUTION

Introducing the Beauty Continuum, an immersive odyssey into the molecular effects of our skin when it is continuously exposed to external stressors such as UV rays, environmental pollution and mental stress.


The Beauty Continuum can be experienced as an infinite loop, mirroring P&G's ongoing quest to push the boundaries of skincare science and enhance skincare at 4 levels; population, individual, cellular, and molecular. With a sleek, cool colour palette and art direction inspired by molecules themselves, the presentation weaves a vivid narrative. As viewers embark on this visual adventure, diving through cellular depths and pulling out to observe at large scale.

Introducing the Beauty Continuum, an immersive odyssey into the molecular effects of our skin when it is continuously exposed to external stressors such as UV rays, environmental pollution and mental stress.


The Beauty Continuum can be experienced as an infinite loop, mirroring P&G's ongoing quest to push the boundaries of skincare science and enhance skincare at 4 levels; population, individual, cellular, and molecular. With a sleek, cool colour palette and art direction inspired by molecules themselves, the presentation weaves a vivid narrative. As viewers embark on this visual adventure, diving through cellular depths and pulling out to observe at large scale.

TAKEAWAYS

TAKEAWAYS

TAKEAWAYS

This project was an opportunity for me to imagine unseen realms and to draw from beloved films and animations, and a journey of collaboration with dedicated creatives, designers, animators, and artists to craft a mesmerising animation and a distinctive visual narrative of the world beneath our skin.

This project was an opportunity for me to imagine unseen realms and to draw from beloved films and animations, and a journey of collaboration with dedicated creatives, designers, animators, and artists to craft a mesmerising animation and a distinctive visual narrative of the world beneath our skin.

This project was an opportunity for me to imagine unseen realms and to draw from beloved films and animations, and a journey of collaboration with dedicated creatives, designers, animators, and artists to craft a mesmerising animation and a distinctive visual narrative of the world beneath our skin.

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Take a look at another case study.

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