Shure Inc.
Shure Inc.
Shure Inc.
Rebranding Shure Conferencing
Rebranding Shure Conferencing
Rebranding Shure Conferencing
Client:
Shure Inc. (Global)
Year:
2025
Services:
|
Branding
,
|
Art Direction
Transforming Shure Conferencing into a brand that hits every right note.
Transforming Shure Conferencing into a brand that hits every right note.
OVERVIEW
OVERVIEW
Shure Conferencing is the enterprise-audio arm of Shure, specialising in seamless communication solutions across meeting rooms, boardrooms and hybrid workspaces globally. With audio quality, network integration and scalability at its core, the brand needed a visual identity that matched its technical innovation, 100-year old legacy and forward-thinking momentum.
Shure Conferencing is the enterprise-audio arm of Shure, specialising in seamless communication solutions across meeting rooms, boardrooms and hybrid workspaces globally. With audio quality, network integration and scalability at its core, the brand needed a visual identity that matched its technical innovation, 100-year old legacy and forward-thinking momentum.
CHALLENGE
CHALLENGE
In this rebrand, our team collaborated with Shure Conferencing to distil their complex offering into a distinctive yet approachable brand experience. The brief asked for a system that could:
Elevate clarity — reflecting the legacy of Shure while making the conferencing segment more accessible.
United, but different — ensuring the conferencing division felt part of the broader Shure ecosystem but had its own visual voice.
Drive flexibility — supporting a wide range of applications from compact huddle rooms to large-scale boardrooms, and from DIY setups to enterprise deployments.
In this rebrand, our team collaborated with Shure Conferencing to distil their complex offering into a distinctive yet approachable brand experience. The brief asked for a system that could:
Elevate clarity — reflecting the legacy of Shure while making the conferencing segment more accessible.
United, but different — ensuring the conferencing division felt part of the broader Shure ecosystem but had its own visual voice.
Drive flexibility — supporting a wide range of applications from compact huddle rooms to large-scale boardrooms, and from DIY setups to enterprise deployments.
SOLUTION
SOLUTION
Through a refined visual language anchored by bold typography, modular graphic elements, and a streamlined palette, we built a branding system that seamlessly adapts across digital dashboards, physical hardware, signage, and global marketing touch-points. The result is a confident, cohesive identity that honours Shure’s legacy while positioning Shure Conferencing for the hybrid future of collaboration. All of this was captured in a comprehensive, 100+ page global brand guide to ensure clarity, consistency, and scalability worldwide.
Through a refined visual language anchored by bold typography, modular graphic elements, and a streamlined palette, we built a branding system that seamlessly adapts across digital dashboards, physical hardware, signage, and global marketing touch-points. The result is a confident, cohesive identity that honours Shure’s legacy while positioning Shure Conferencing for the hybrid future of collaboration. All of this was captured in a comprehensive, 100+ page global brand guide to ensure clarity, consistency, and scalability worldwide.
Our design principle begins from the Shure Tile, repeated to symbolise the layers of communication and conversations facilitated by Shure technologies. This forms the foundation of our dynamic yet flexible framework to enable a wide range of visual expressions.
These modular variations provide the adaptability needed to craft the most effective layout for any communication piece.
Our design principle begins from the Shure Tile, repeated to symbolise the layers of communication and conversations facilitated by Shure technologies. This forms the foundation of our dynamic yet flexible framework to enable a wide range of visual expressions.
These modular variations provide the adaptability needed to craft the most effective layout for any communication piece.
TAKEAWAYS
TAKEAWAYS
TAKEAWAYS
From strategy to visual identity, we created a rebrand that celebrates the intersection of ideas and conversation, with Shure’s products as the connector. The result is a clear, unified brand system and toolkit ready for every channel globally.
From strategy to visual identity, we created a rebrand that celebrates the intersection of ideas and conversation, with Shure’s products as the connector. The result is a clear, unified brand system and toolkit ready for every channel globally.
From strategy to visual identity, we created a rebrand that celebrates the intersection of ideas and conversation, with Shure’s products as the connector. The result is a clear, unified brand system and toolkit ready for every channel globally.
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Take a look at another case study.
Take a look at another case study.
Thanks for visiting!
Reach out to me at wiriyak.S@gmail.com or connect on LinkedIn
or Instagram so we can create something beautiful together! :)
Copyright © 2024 Wiri Suvanmani. All rights reserved.
Website created on Framer.
Thanks for visiting!
Reach out to me at wiriyak.S@gmail.com or connect on LinkedIn or Instagram so we can create something beautiful together! :)
Copyright © 2024 Wiri Suvanmani. All rights reserved.
Website created on Framer.
Thanks for visiting!
Reach out to me at wiriyak.S@gmail.com or connect on LinkedIn or Instagram so we can create something beautiful together! :)
Copyright © 2024 Wiri Suvanmani. All rights reserved.
Website created on Framer.
Thanks for visiting!
Reach out to me at wiriyak.S@gmail.com or connect on LinkedIn or Instagram so we can create something beautiful together! :)
Copyright © 2024 Wiri Suvanmani. All rights reserved.
Website created on Framer.